How To Plan

Should you start that new business? What is the break-even revenue number for your struggling business? Do you have enough cash to succeed in your new business? Why is it important to know how to plan and budget for both a new business and an existing business? These questions, and many more, are answered in this third book in the Success Paths Business Series.

Knowledge equals Success………….

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Planning and forecasting are vital tools for any business owner or prospective owner. Clifton's approach to this subject starts with simple plans and builds towards more complex planning and forecasting with detailed examples. Planning does not solve every business problem; but Clifton believes small business owners often overlook these tools. The book includes chapters on break-even analysis, key performance indicators and cash verses accrual accounting. The book is plain spoken and is written for business owners who are not comfortable with many aspects of planning and budgeting, offering real world examples of the benefits for startups and existing businesses.

Benefits

BONUS 2 for 1

Five Case Studies. These case studies reflect the many benefits in planning and how it can help the business owner avoid costly mistakes.

Case Study #1. Joe’s Eats. Following Joe as he explores the idea of opening a new restaurant. With some assistance he is learning new skills in evaluating his business venture in advance of making the decision to move forward. A good example, as restaurants have many functioning aspects that relate to retail, manufacturing, and service businesses.

Case Study #2. Jane’s Yoga Studio. Jane is new to business but has what she feels is a good idea and adequate resources. She’s also a planner. Jane did extensive research and planning before she opened her studio. While the first year held some unseen surprises, she is well prepared to achieve her goals in her second year.

All Case Studies use charts and spreadsheets to show you how planning and budgeting can be accomplished and aid in success.

Case Study #3. Andy’s Bird Houses. Andy loved making bird houses for kids in the neighborhood. After others encouraged him to explore selling his bird houses to a wider audience, he spent a great deal of time and analysis thinking about how that might work out. You’ll be interested in what he decided.

Case Study #4. “Everybody’s” Next Big Thing. Can’t really discuss this without a signed NDA.

Case Study #5. Ma’s Pie Delivery. Lots of lessons in this case study, especially about trust and secrets. No pie recipes, but lots of good charts. Follow the people who learned about dreams and nightmares while only wanting profits.

Ted Clifton’s background is financial (CPA, CFO) who has owned and sold his own businesses. He also has years of experience as a financial adviser and business broker assisting business owners in selling their businesses. Plus, he has done hundreds of business valuations for small business owners and potential buyers. Over the years he has owned eight businesses, including Ice Cream Store, Shoe Store, Printing Company, Property Development, Food Truck, Consulting and M&A Advisory. All his books about business are based on that real world experience as an owner, advisor, Controller and CFO. He also writes mystery books.

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