How to Start and Run a Successful Small Business is a conversation between you, the future business owner, and
Ted Clifton, a seasoned professional, CPA, business owner, and small business advisor, about the elements that
contribute to success. This is not business school textbook stuff, but real-world knowledge and honesty.
Knowledge equals Success………….
Ted Clifton’s background is financial (CPA, CFO) who has owned and sold his own businesses. He also has years of
experience as a financial adviser and business broker assisting business owners in selling their businesses. Plus, he has done
hundreds of business valuations for small business owners and potential buyers. Over the years he has owned eight businesses,
including Ice Cream Store, Shoe Store, Printing Company, Property Development, Food Truck, Consulting and M&A Advisory. All his
books about business are based on that real world experience as an owner, advisor, Controller and CFO. He also writes mystery
books.
About the Author
Other Ted Clifton books for your consideration
How to Start and Run a Successful Small Business
“Even if you are on the right track, you’ll get run
over if you just sit there.” – Will Rodgers
In the second Success Paths business books series, Ted Clifton gives you a personal view of how to be a successful owner of a
small business. First is what you should do to start a business. Next are guidelines on what the owner needs to know to run a
successful business. How to Start and Run a Successful Small Business is a conversation between you, the future business owner,
and Ted Clifton, a seasoned professional, CPA, business owner, and small business advisor, about the elements that contribute to
success. This is not business school textbook stuff, but real-world knowledge and honesty.
Money and Luck
Two biggest factors in a successful small business are money and luck. The more money, the more likely you succeed! Well, duh!
Everybody knows that-they do, but they go ahead and open on a shoestring anyway. They will need lots of luck. Most small
business owners will run into some bumps along the way to a successful business, some of that money will be necessary to smooth
out those bumps. Where is the money, how can you get some? Clifton will be candid and tell you the most important things you
will need to know.
Numbers --Key to Success!
Managing your own business is not the same as working for someone else. As an employee, much of the headache of owning your
own business was not visible to you. Clifton tells you what to look for, how to deal with employees, advertising, marketing,
numbers. Yes, numbers. Another key to success is to understand the numbers that tell you how your business is performing. What
are Key Performance Indicators, KPIs? Each business will have its own KPIs, and Clifton explains these and gives examples. He
advises that you should plan before you leap into a new business. This book is part of that plan.
Key information needed to Start and Run a successful small business.
Ted Clifton’s background is financial (CPA, CFO) who has
owned and sold his own businesses. He also has years of
experience as a financial adviser and business broker assisting
business owners in selling their businesses. Plus, he has done
hundreds of business valuations for small business owners and
potential buyers. Over the years he has owned eight
businesses, including Ice Cream Store, Shoe Store, Printing
Company, Property Development, Food Truck, Consulting and
M&A Advisory. All his books about business are based on that
real world experience as an owner, advisor, Controller and
CFO. He also writes mystery books.
About the Author
In the second Success Paths business books series, Ted
Clifton gives you a personal view of how to be a
successful owner of a small business. First is what you
should do to start a business. Next are guidelines on what
the owner needs to know to run a successful business.
How to Start and Run a Successful Small Business is a
conversation between you, the future business owner, and
Ted Clifton, a seasoned professional, CPA, business
owner, and small business advisor, about the elements
that contribute to success. This is not business school
textbook stuff, but real-world knowledge and honesty.
Money and Luck
Two biggest factors in a successful small business are
money and luck. The more money, the more likely you
succeed! Well, duh! Everybody knows that-they do, but
they go ahead and open on a shoestring anyway. They
will need lots of luck. Most small business owners will
run into some bumps along the way to a successful
business, some of that money will be necessary to smooth
out those bumps. Where is the money, how can you get
some? Clifton will be candid and tell you the most
important things you will need to know.
Numbers --Key to Success!
Managing your own business is not the same as working
for someone else. As an employee, much of the headache
of owning your own business was not visible to you.
Clifton tells you what to look for, how to deal with
employees, advertising, marketing, numbers. Yes,
numbers. Another key to success is to understand the
numbers that tell you how your business is performing.
What are Key Performance Indicators, KPIs? Each
business will have its own KPIs, and Clifton explains
these and gives examples. He advises that you should
plan before you leap into a new business. This book is
part of that plan.
